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eMarketing - The Essential Guide to Online Marketing
Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
Author: Rob Stokes, Saylor Academy
Original source: saylordotorg.github.io
Adoption (faculty): Contact us if you are using this textbook in your course
Adaptations: Support for adapting an open textbook
- WEBSITE Read this book online
- DOWNLOAD Print (.pdf) (19 MB)
- DOWNLOAD eReader (.epub) (7 MB)
- PRINT Buy a print copy
- DOWNLOAD EDITABLE: Open Document Text file (.odt) (9 MB)
- DOWNLOAD EDITABLE: Word file (.docx) (7 MB)
- DOWNLOAD EDITABLE: .html file (7 MB)
eMarketing - The Essential Guide to Online Marketing by Rob Stokes, Saylor Academy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
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